Online advertising underrated

“The information we are getting back is that advertisers don’t want to be in news programmes”, said Steve Anderson, the ITV controller of news and current affairs in the Guardian. Regarding online advertising, the FT points out that 1% of advertising is online whereas 8% of all adult media consumption is online, and “the lessons being learnt … could help UK websites close the gap”.

Share on Facebook0Share on LinkedIn0Tweet about this on TwitterShare on Google+0