Consumers carry their phone with them almost all the time. No longer do they have to plan to take a video ahead of time. This transforms consumer video production: our user can spontaneously take out his camera and shoot the unfolding events. The videos may be destined for the web to keep friends and family up to date, or for other purposes such as citizen journalism.

In a typical use case, our hobbyist goes to her daughter’s second birthday party. During the many hours of the party, she captures the key elements - running through the 3D maze, eating the party meal, cutting the cake and party games - with a mobile phone able to store up to six hours of near-TV quality video.

Later the consumer uploads the files onto the web using the intuitive CleshLoad software. Over the next few days she edits the video - mostly from home, but also from work where web access allows productive use of lunch breaks. First, shots are labelled and the good video clips and photographs are selected. Then she can tell her story by putting them in order. Frame accurate trimming further reduces the amount of content and allows good pictures to be combined with the most interesting sound. This stage of the editing is finished by adding transitions between the cuts.

Our hobbyist corrects for the absence of a lighting man during shooting by fixing up the video levels and saturation. White balance matches the indoor and outdoor shots. Sound level adjustments compensate for the lack of radio mics and a sound man during filming.

Now happy with her finished masterpiece, she publishes the video on the web with Clesh, emailing the web link to friends and family, including both grandparents. Clesh even keeps track of when the video is watched.

In summary, Consumers have ready access to portable high quality video cameras - in modern mobile phones. Forbidden’s Clesh provides highly accessible web access to flexible and reliable video tools. These cover both simple and advanced features for the efficient editing, publishing and hosting of high quality consumer videos for friends and family.

Clesh is a platform ideally suited to consumer video, with:

• A comprehensive, integrated toolchain for uploading, editing, publishing and hosting video
• Support for all web browsers on all platforms
• A responsive and reliable interface
• Quick editing with efficient use of time
• Features to fix up amateur filming issues