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Development agreement with Unanimis Consulting Limited
28th May, 2002
Forbidden Technologies plc, which is developing and marketing
proprietary technology for video distribution over the Internet,
announces an agreement with Unanimis Consulting Limited, an on-line
advertising specialist, to develop and promote new Internet
advertising formats using Forbidden's unique video compression
technology.
The agreement allows for video within a range of Internet banner
advertisements, buttons, pop-ups and interactive treatments. The
technology will support plug-in free playback on a range of mobile and
fixed line devices, allowing advertisers to reach a wide audience.
Greg Hirst, Business Development Director, Forbidden Technologies
commented:
"Our technology allows video clips to become part of
the on-line advertisers' armoury without placing any special demands
on publishers, media owners or viewers.
"Unanimis brings an in-depth knowledge of the needs
of advertisers and publishers, gained through their experience with
the likes of Excite, ebay and Lastminute.com, which will allow us
jointly to create offers that really meet the needs of the
market".
Khalil Ibrahimi, Managing Director of Unanimis said:
"On-line advertisers need new and attractive ways to
get their message to market. Forbidden's technology allows Brand and
Marketing Managers to extend existing video content, in high
definition and with interactivity, to the previously inaccessible mass
Internet audience.
"Until now using video content over the Internet has
been difficult to implement and track but I believe Forbidden's
technology and ad formats will change that"
Unanimis Consulting is sales management agency was founded in 2000
by Khalil Ibrahimi (formerly from Ask Jeeves and Excite) and Damon
Reeve (formerly from Excite and Microsoft). The company's skills are
in providing contracted experienced sales teams to media owners that
operate in the same way as an internal sales and business development
team would. It enables Internet businesses to maximise their revenue
potential through advertising sales, partnerships and sponsorships.
Unanimis currently provides sales management and consultative support
to Lastminute.com, ebay.co.uk, Shopsmart.com and Ticketmaster, amongst
others.
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