Mr. Paparazzi

This case study highlights the use of Forbidden's consumer product Clesh as a portal, giving the public the opportunity to maximise the money-making potential of their celebrity sightings through submitting video footage via its new website. Clesh provides a simple user interface for Mr. Paparazzi's customers to use where video footage can be storyboarded and then submitted to Mr. Paparazzi for moderation.

Mr. Paparazzi himself, Darryn Lyons explained the move:

"Saleable images of celebrities was always the mainstay of professional photographers. However, a whole new market has opened up with nearly everyone carrying a video camera around on their mobile phone."

"Video footage is extremely lucrative, as it gives more context to the situation than a single shot."

To read the full press release, click here.