Forbidden Technologies plc (AIM: FBT), the AIM-quoted owner and developer of Forscene (the market-leading cloud video platform), Captevate (the consumer video editor), and eva (the video social network), is pleased to announce a new eva channel deal, this time with Rich Energy, a new energy drink brand.
The deal will see Rich Energy use eva to record user-generated content in a private channel that is due for public release on 1st June 2016. eva will initially be used as a research tool to acquire video-based consumer feedback on Rich Energy. The recorded content will then be available for use as a part of future marketing campaigns.
Jens Wikholm, General Manager of eva, said:
“We’re pleased to be working with Rich Energy CEO, William Storey, on this exciting user-generated content campaign. We’re sure that this deal will lead to a long and fruitful relationship with William’s other brand lines as well.”
William Storey, CEO of Rich Energy, added:
“Whist we’re extremely excited for the campaign for our new drinks brand Rich Energy, from the initial meeting with Jens we were captivated by the power of eva. We can see multiple opportunities across our sports and fashion brands with this high-value technology platform and look forward to working with the team going forwards.”
Forbidden Technologies plc
David Main, Chairman
Aziz Musa, Chief Executive
Tel: +44 (0)20 8879 7245
Allenby Capital Limited (Nominated Adviser and Broker)
Tel: +44 (0)20 3328 5656
Redleaf Communications (Financial PR Adviser)
Tel: +44 (0)20 7382 4730
About Forbidden Technologies plc
Forbidden Technologies plc (AIM: FBT, www.forbidden.co.uk) floated in February 2000.
The Company develops and markets a powerful cloud video platform, which is used by broadcasters, in professional web video, in education and by consumers. The Company platform is one of the world’s most advanced browser-based and mobile platforms, which underpins Forscene in professional markets, its eva video social network and its new consumer video editor, Captevate.