First commercials

4rfv.co.uk reports FORscene’s first use in a series of ads, for Boots No7: “John Stanley Productions had three crews working throughout the country, simultaneously filming eight women who were living without mirrors for four weeks, while they tested the product … rushes were immediately available [in Forscene] … The company produced a 60-second TV ad, a 40-second TV ad, and a three-minute online version that all told the story of the women’s experiences”. It quotes Michelle Langer, executive producer: “One of our producers had used Forscene before and was impressed … Forscene was an invaluable tool”.