Sales for the sixth months ending 30th June 2008 were £31,221 (2007 £33,447). The loss in the six months was £201,799 (2007 £361,725). The 44% reduction in loss compared to the same period a year ago is a reflection of a rigorous cost control exerted by the management. The savings have come from a mix of areas: a reduction in P.R. spend; a more commission-based sales structure; a move from big exhibitions to word of mouth recommendations by customers such as Breathe Post; a new, more cost-efficient office and a salary contribution from directors.
The company continues to be financed by a £1 million loan facility provided by two directors. As at 30th June 2008, £532,500 of the facility had been drawn down. The directors are confident that the balance of the loan will provide sufficient funding beyond the next 12 months assuming the planned level of administrative expenses and based upon modest sales assumptions.
In the market place at large, the credit crunch and financial pressures appear to be focusing the minds of our current and potential customers on how to increase the efficiency of their workflows. With users saying that FORscene “saves time and money” it is encouraging to see more post-production professionals introducing modern internet-based workflows using FORscene. For example, North One Television, one of the top UK independent production companies, is using FORscene on its Industrial Junkies series for Discovery and also on its NHS series for Channel 4. Michael Porecki, series producer of Industrial Junkies, said “Now its in use, we love it. The benefits are obvious: the logger can log, the Director can paper-edit (even at home) and I can dip into rushes to quality control the show and do things like pick out title shots.”
Similarly in Canada, the Canadian Broadcasting Corporation (CBC) has embraced FORscene as its official review system for all its Arts and Entertainment productions. FORscene allows senior management and decision makers to review dailies, cuts and final versions. All can review from any location across Canada. CBC has used FORscene on 16 productions in the past 5 months, and now requires all its A&E independent productions to use FORscene.
Users of Forbiddens flagship FORscene product do not need detailed knowledge of complex professional video-editing systems. As the FORscene tools advance technologically, it becomes more rewarding for customers to extend the range of tasks that they complete on FORscene. They can now make high quality rough cuts and even entire finished programmes with FORscene. Companies benefiting from these developments include ALL3MEDIA, the UKs number one independent production company, and FremantleMedia in Los Angeles with their “Americas got Talent” series.
In addition the new FORscene Server product makes editing even more practical over slow or contended internet links. By reducing internet traffic it is particularly helpful when FORscene is widely used within a company. Videos are still available remotely on demand, appearing on Forbiddens servers and preserving the real advantages of wide area access.
FORscenes immediacy and simplicity are also making it attractive to journalists working in television news and newspaper websites. A number of customers are exploring these areas with us.
Forbidden has introduced many new features to its consumer video-editing and publishing product Clesh, including new video effects and a range of colour control features. Examples can be seen at http://clesh.com/. Clesh is set to establish a consumer base in western USA through Forbiddens Los Angeles partner LP33.tv.
Our educational programme continues to expand in the UK, Canada and the USA exposing the value of the Forbidden products to more and more media students. A good example of this is found in the Cayuga Community College part of the State University of New York where students can now learn the art of editing using FORscene over the internet for timecode-accurate and frame-accurate editing. Professor Steve Keeler quotes, “We can now walk students through the entire process of editing, from shooting through to modern video-publishing to a cross-platform on the web, iPod or mobile. This is a dream come true for distance learning”.
The market for reversioning video for the internet is starting to generate a significant proportion of the companys sales. FORscenes accessibility, scalability and ease of integration into larger systems suggest post-production for internet distribution could turn out to be a major market for FORscene.
With increasing awareness and interest from larger organizations in Europe and North America and a business environment which encourages time saving and cost saving, the directors expect that this will translate into increased business in the months and years ahead.
This announcement, with P&L, Balance Sheet and supporting statements (including comparatives), will be posted on the company website http://www.forbidden.co.uk/. The Company does not intend to issue paper copies, in line with the practice established last year.
Forbidden Technologies plc (020 8879 7245)
Stephen Streater (Chief Executive Officer)
Brewin Dolphin Investment Banking (0845 213 4213)
The interim results are available here in PDF form.