Forbidden Technologies plc, which is developing and marketing proprietary technology for video distribution over the Internet, announces an agreement with Unanimis Consulting Limited, an on-line advertising specialist, to develop and promote new Internet advertising formats using Forbidden's unique video compression technology.
The agreement allows for video within a range of Internet banner advertisements, buttons, pop-ups and interactive treatments. The technology will support plug-in free playback on a range of mobile and fixed line devices, allowing advertisers to reach a wide audience.
Greg Hirst, Business Development Director, Forbidden Technologies commented:
"Our technology allows video clips to become part of the on-line advertisers' armoury without placing any special demands on publishers, media owners or viewers.
"Unanimis brings an in-depth knowledge of the needs of advertisers and publishers, gained through their experience with the likes of Excite, ebay and Lastminute.com, which will allow us jointly to create offers that really meet the needs of the market".
Khalil Ibrahimi, Managing Director of Unanimis said:
"On-line advertisers need new and attractive ways to get their message to market. Forbidden's technology allows Brand and Marketing Managers to extend existing video content, in high definition and with interactivity, to the previously inaccessible mass Internet audience.
"Until now using video content over the Internet has been difficult to implement and track but I believe Forbidden's technology and ad formats will change that"
Note to Editors: Unanimis Consulting
Unanimis Consulting is sales management agency was founded in 2000 by Khalil Ibrahimi (formerly from Ask Jeeves and Excite) and Damon Reeve (formerly from Excite and Microsoft). The company's skills are in providing contracted experienced sales teams to media owners that operate in the same way as an internal sales and business development team would. It enables Internet businesses to maximise their revenue potential through advertising sales, partnerships and sponsorships. Unanimis currently provides sales management and consultative support to Lastminute.com, ebay.co.uk, Shopsmart.com and Ticketmaster, amongst others.